Gypsy MaMa

2,000 Euro Prize 2016

Country: Czech Republic

Region: Implemented nationwide

Sector: Civil Society / Social Economy

Fields of action: Work

Project owner: Tripitaka, o.s.

Responsible person: Mgr. Zdeněk Raiser

Website: Weblink

What is it about?

Gypsy MaMa is a new brand that combines elements of traditional Roma attire and current fashion trends. We employ young Roma people from a socially excluded area through social enterprise. The unemployment rate for this group is 90%. The project’s overall objective is the development of mutual understanding among cultures, and the creative engagement of the local Roma community with society.

Appreciation of the Jury

Young adults, inhabitants of the so-called Brno Bronx, otherwise mostly rejected and ostracised by society, can here prove their creative capabilities. With the help of the fashion brand Gypsy MaMa they manage to convince themselves, their proper community, and the majority population. The project is a very displayable, a very presentable mixture of ethno design, employment creation, social work, regional value creation and multiple local networking. If the planned commercial and geographical expansion can be made real, then many more innovative bridges between people will be stylishly built – beyond all prejudices.